Demandbase

Demandbase is a San Francisco-based Account-Based Experience (ABX) platform that integrates with NetSuite to align B2B marketing and sales efforts around the highest-value accounts. Its AI-driven platform identifies in-market buyers, orchestrates multi-channel campaigns, and surfaces intent signals so revenue teams can engage target accounts with the right message at the right time. The NetSuite integration syncs customer and financial data into Demandbase so marketing spend and pipeline can be analyzed against actual revenue outcomes. Demandbase is used by enterprise and mid-market B2B companies running ABM programs who need intelligence and orchestration beyond what a standard CRM provides.